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☆ Inside Twitter's first-ever company retreat: Jack Dorsey's parents posed for selfies, Elon Musk was a no-show, and employees meditated with the billionaire founder
  + stars: | 2024-02-15 | by ( Kurt Wagner | ) www.businessinsider.com   time to read: +11 min
Jack Dorsey once led a Twitter company retreat to boost employee morale and set a vision for the company. Had Dorsey opened his eyes, he would have seen nearly all of Twitter's 3,500 employees facing him in their own noiseless trance. From the convention center floor where they all sat looking up at the stage, Dorsey was just a silhouette, like a statue of a skinny Buddha. It was July 31, 2018, the first day of #OneTeam, Twitter's first-ever company-wide retreat. "BATTLE FOR THE BIRD: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul" by Kurt Wagner.
Persons: Jack Dorsey, Elon Musk, Kurt Wagner, —, Dorsey, Twitter's, Marcia, Louis, Jay Rock, Getty Dorsey, Twitter, Leslie Berland, She'd, coaxing Dorsey, unapproachable, wasn't, humanize Dorsey, Tim, Bruce Falck, Ned Segal, JP Maheu, Del Harvey, I'm, Elon, hadn't, Lucy Nicholson, Musk, Simon Organizations: Service, Moscone Center, Twitter, Employees, American Express, Trust, Safety, Simon & Schuster, Bloomberg Locations: San Francisco's, San Francisco, St, @Twitter
☆ Elon Musk has just given this little-known Twitter exec the toughest job in advertising right now
  + stars: | 2022-11-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Twitter executive Robin Wheeler is leading the company's global ad sales teams. But she is now de facto Twitter ad sales chief, and those who know her say she's used to navigating complex problems. Advertisers describe a sales team hampered by an information vaccuum as Musk unleashes chaos through his tweetsOne of Wheeler's biggest tasks is getting a depleted ad sales team organized and running. From AOL to Twitter, Wheeler has managed sales teams in crisis beforeWheeler has operated successfully in chaotic environments before. In 2020, she become the commercial lead for MoPub, Twitter's ad network that helped publishers and app developers sell mobile ads.
☆ As chaos continues with Twitter under Musk, advertiser patience is starting to wear thin
  + stars: | 2022-11-02 | by ( Lindsay Rittenhouse | Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
Advertisers weigh whether to pull ad spend from Twitter or stay. He plans to hold a virtual meeting with advertisers this Thursday but patience is wearing thin. But the Twitter team is in such disarray, attendees aren't clear who would be on the call to settle advertisers' nerves. A separate source said Meg Haley, Twitter VP of revenue product specialists, has been taking charge of conversations concerning advertiser partnerships in the interim. Some in the advertising community also question how committed Musk's Twitter will be to advertising in the long-term.
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